Digital Mauve is the agency of record for MasterCard.
We work with the following products: MasterCard World Signia, MasterCard Business Savings, MasterCard regional partners and Worldwide.
Our overall strategy is to develop a greater relationship between MasterCard, the member banks, cardmembers and business partners in the target markets.
• We create a number of opportunities to develop dialogue between the parties.
• We optimise relationships to deliver superior programmes to both the banks and offer exclusive savings, privileges and priceless experiences to cardholders.
• Simultaneously we ensure merchants are motivated on an ongoing basis to provide the best possible offers for MasterCard.
MasterCard World Signia
MasterCard World Signia is a ultra high net worth and mass affluent card product. Digital Mauve helped develop the strategy with MasterCard and we are responsible for sourcing and managing partners to secure excusive offers and privileges with air, hotels, luxury retail, exclusive lifestyle experiences and previews.
MasterCard Business Savings (UK)
Digital Mauve helped to develop the strategy for Business savings which is an automatic rebate programme that is Merchant funded, MasterCard managed. Digital Mauve is responsible for securing business partner offers and discounts from the travel, office supplies, DIY, retail, electronics, hotel and other sectors.